Mobile Commerce (M-Commerce) is the ability to conduct commerce using a mobile device, such as a smartphone.

Usage of smartphones is currently growing twice as fast as usage of the Internet grew.

We believe that a fundamental shift is taking place. Just as the advent of the personal computer transformed people’s ability to access information and enabled them to shop from their home, we are now seeing a change of focus to Internet everywhere – potential customers can stand in the street and use smartphones to find and research local shops and services – if you aren’t to be found, they will go elsewhere! By the same token shoppers can go to a local shop, chose a product on the shelves, instantly seek out the best price online and buy it from an Internet retailer at the other end of the country.

Successful online commerce has never been about having the glitziest flashiest website, it has always been about fast, timely and effective delivery of information, coupled with an intuitive, easy to use purchase process.

As it stands, many businesses have (or even are having built!) websites and online shops which are poorly conceived or even useless for m-commerce.

Even if your provider claims to offer m-commerce capabilities – does what they provide represent an experience which real customers can use and will want to use? If you don’t have a smartphone yet, you can get an idea of how well your web site works on mobile browsers by using an iPhone emulator.

If you are looking for a new online commerce website, we can help you to avoid the pitfalls and ensure that you don’t get left behind. If you have an existing e-commerce site we can help you to ensure you don’t get left behind by providing m-commerce conversion and extension services.